Consumers expect to work with educated, skilled, talented and experienced decorating and design professionals to come up with design solutions for their particular space.
Interior design and decorating trends continue to be influenced by global, ecological and economic conditions. Consumer spending reflects cultural diversity, influence of the world markets on North America, universal design, the aging demographic and the continued need of the consumer to self-express their lifestyle.
This results in a greater emphasis on quality and service of products within the industry. The design focus is more about the form of well-crafted products, incorporating a variety of textural elements through the use of natural materials, and most importantly, the function of the space to suit one’s lifestyle.
Interior decoration is the art of decorating a room so that it is attractive, easy to use, and functions well with the existingarchitecture. Interior decorators are educated, skilled and knowledgeable in colour, furniture and design styles. The goal of interior decoration is to provide a certain "feel" for the room; it encompasses applying wallpaper, painting walls and other surfaces, choosing furniture and fittings, such as light fixtures, floorplans and providing other decorations for the area such as paintings, sculpturesand carpets.
Although the terms interior decorating and interior design are sometimes used interchangeably, each discipline exhibits a distinct difference in its scope. Interior decorating is generally focused on the selection and presentation of interior items within a space, such as furniture, accessories, finishes and room layout.
Interior design involves manipulating the architectural integrity of the interior space. Interior designer’s have been educated in construction techniques and are familiar with the mechanics of residential and commercial buildings; they have a working knowledge of the local building code and can recommend structural changes to certain classes of buildings, including renovations and additions.
Consumers are asking not just about a product—its price, quality and availability—but where and how it was made. Their concerns are with the underlying cost—the social, environmental and health implications of its manufacture, distribution, use and disposal. Flexibility, efficiency, and ecology will be the driving force of new technology. Product manufacturers understand the importance of using earth-friendly products that will have a positive impact on the environment and human health. The spotlight is on using natural or recycled materials wherever possible.